« It’s part of a trend known as “fake-fluencing.” That’s when companies create fake personas with AI in order to make it look like a real person is endorsing a product or service. The company in this case is Nexa, an AI firm that develops software that other companies can use to recruit new hires. Some of the videos feature Nexa logos in the scene. The company’s founder and CEO Divy Nayyar calls that a “subconscious placement” of advertising. »
That’s gross
They need to get hit by a slander suit from Tim’s
I’d mostly never side with the giant corp, but this behaviour needs to die.
It also needs to be legislated away, especially the “I can’t get a job because I don’t speak Punjabi” shit.
Fuck AI. This company and whomever created such videos should be charged with hate crimes and fraud. So tired of this bullshit ruining society and the internet.
This guy lied on the internet! Arrest whoever made his keyboard.
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In addition to the complete lack of ethics, I don’t understand how this even works as effective marketing. Are HR people supposed to see this racist content and think wow, this looks like a great company to do my recruiting?
I wonder if they’re betting on other people being as shitty as they are
What the fuck.
They are saying they are so detached from reality that they thought this was satire.
If you want to see racism and satire, look up the Whites Only laundry skit.
This is about as funny as just walking down the street and shouting racist comments. Actually, this IS practically that.
The CEO.
Sure enough is a Musk Bro
Well that’s a bunch of bullshit that we need to watch for with everything we’re told. Critical thinking skills are going to be more important than ever.
That being said, there are plenty of companies taking advantage of the TFW program in Canada, most people think that they do this because they can hire cheaper labour, well that isn’t really the case. To me most of the TFW’s in fast food are being taken advantage of, as the franchise owner can own the house they rent, dictate what hours they work (not needing to deal with student of parents who might need flexibility for picking up kids), and the constant threat of losing your job and being sent back to wherever they’re from.
You cannot put the same restrictions on Canadians, so maybe there is an economically distraught area and plenty of people would work at a fast food restaurant, but the franchise owner would rather a TFW because they have way more control.
Now the TFWs themselves are doing nothing wrong by trying to improve their lives and families situation, but to me it is a new form of slavery where your still stuck at the whims of the owner.
The situation is a mess and like our healthcare industry the government isn’t doing much to make it better for Canadians only for corporations.
BTW fuck Tim Hortons, they’re as Canadian as McDonalds, not very!
I wrote and deleted an entire personal anecdote but then remembered this isn’t reddit.
This “trend” is garbage marketing. Dumb idea. Racist rage bait. Awful.
Regardless if its AI or not youth unemployment in Toronto is nearing 20%, which is a great injustice that mass immigration did help create.
How this happened was Covid stimulus, the Bank of Canada printed lots of new currency to buy federal bonds during Covid, which causes a labor shortage as per the phillips curve. We then did mass immigration as the Bank of Canada was jacking up interest rates to cool the job market, and miraculously the labor shortage vanishes and we are left with the excess of people who are now looking for work. This was also why US wages rose much faster than Canada, as we had capital shallowing.
This AI may be bad but the problem is real, and it seems as though this AI slop will be used to refute the fact that people are really suffering due to government manipulation of the economy, with a clear goal to feed corporations cheap labor which the UN then called modern slavery.
Canadian immigration policy in the wake of Covid was reactionary and a mistake, as has been acknowledged by the people who put it in place. Relaxing temporary worker and student visa requirements allowed companies and universities to exploit the government’s panic over Covid reconstruction.
But this video is gross for a bunch of unrelated reasons. It’s racially charged. It’s dishonest. It’s propaganda from foreign money.
I understand the impulse to try and pull the conversation back to a substantial policy discussion- that conversation is harder and therefore feels more important- but that’s not actually the topic of this post. I think there’s value in everyone recognizing and taking time to denounce that gross racists are trying to manipulate Canadians with the one-two punch of racism and AI Slop.
Despite what I believe to be good intentions on your part, I would say that bringing up that more substantial and honest issue in reference to this video actually unintentionally lends them credibility they have absolutely not earned. Don’t let your impulse to discuss more important issues inadvertently let someone claim this video is actually “about” anything real. Your seriousness, admirable as it is, shouldn’t provide cover to these buffoons.
