« It’s part of a trend known as “fake-fluencing.” That’s when companies create fake personas with AI in order to make it look like a real person is endorsing a product or service. The company in this case is Nexa, an AI firm that develops software that other companies can use to recruit new hires. Some of the videos feature Nexa logos in the scene. The company’s founder and CEO Divy Nayyar calls that a “subconscious placement” of advertising. »
In addition to the complete lack of ethics, I don’t understand how this even works as effective marketing. Are HR people supposed to see this racist content and think wow, this looks like a great company to do my recruiting?
I wonder if they’re betting on other people being as shitty as they are