I feel like this is a labels issue though… Lots of people don’t want to go “vegan” or “vegetarian” because of a small group of vegans, but if you were to give them a meal without announcing it was vegan they’d probably enjoy it.

Same to an extent for me: I could never give up dairy because I love milk, cheese and butter too much, but I do eat (asian style) vegetarian meals multiple times a week and have at most one meat meal per day, instead of at every meal, and I have a mindset that meat is nice but not that you can’t make other nice dishes with mushrooms, tofu, cheese, etc. - you just have to make different things.

Reframing it as “look at these nice things you can have” seems a lot more accessible than telling people they shouldn’t eat meat, or they should eat less meat, or that the other proteins are just a substitute for meat, which makes it seem like you’re missing out on something.