
Politics in the US used to be divided along a lot more lines than just socially progressive vs socially conservative. You had a lot of people voting in ways that would surprise people these days, which was totally normal and reasonable, as the reaction to hearing people voted differently to you wasn’t outrage like it is now. It’s really hard to go back to that though, as now it’s been sorted down pretty much exclusively one very emotional axis being the whole identity of the parties, everyone infers a lot more about people based on who they vote for.

I feel like this is a labels issue though… Lots of people don’t want to go “vegan” or “vegetarian” because of a small group of vegans, but if you were to give them a meal without announcing it was vegan they’d probably enjoy it.
Same to an extent for me: I could never give up dairy because I love milk, cheese and butter too much, but I do eat (asian style) vegetarian meals multiple times a week and have at most one meat meal per day, instead of at every meal, and I have a mindset that meat is nice but not that you can’t make other nice dishes with mushrooms, tofu, cheese, etc. - you just have to make different things.
Reframing it as “look at these nice things you can have” seems a lot more accessible than telling people they shouldn’t eat meat, or they should eat less meat, or that the other proteins are just a substitute for meat, which makes it seem like you’re missing out on something.