• halcyoncmdr@lemmy.world
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    4 days ago

    For everyone that doesn’t bother to read beyond the headline… It’s marketing. Trying to appeal to Gen Z by sponsoring celebrities/influencers they like.

  • kent_eh@lemmy.ca
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    4 days ago

    There have been several branches of the US military that have done marketing/recruiting campaigns with youtubers.

    It’s no different than running recruiting ads on TV or any other media.