ASUS was already lagging behind, and had been for years. Their lack of anything approaching an adequate response (basically not giving a single fuck) to the numerous issues Gamers Nexus has reported on multiple times these last couple years across multiple separate divisions, shows a complete disregard for their consumers.

ASUS is not unique, there are numerous other options with similar or better quality, and often at better prices. They are not a monopoly, or even close to it. They really only had brand loyalty, which they decided to nuke completely. They can go out of business and the industry would be perfectly fine.