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alessandro@lemmy.ca to PC Gaming@lemmy.caEnglish · 15 hours ago

'We're actively embracing generative AI,' Take-Two boss says, after previously expressing skepticism: 'We have hundreds of pilots and implementations across our company'

www.pcgamer.com

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'We're actively embracing generative AI,' Take-Two boss says, after previously expressing skepticism: 'We have hundreds of pilots and implementations across our company'

www.pcgamer.com

alessandro@lemmy.ca to PC Gaming@lemmy.caEnglish · 15 hours ago
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CEO Strauss Zelnick says generative AI remains a tool for enabling creators to do bigger and better things, but it sounds like a shift away from past comments.
  • Mark with a Z@suppo.fi
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    13 hours ago

    I’m guessing it’s a response to this

    https://www.tomshardware.com/video-games/gaming-market-melts-down-after-google-reveals-new-ai-game-design-tool-project-genie-crashes-stocks-for-roblox-nintendo-cd-projekt-red-and-more

    Appeasing shareholders, means fuck all

    • calliope@retrolemmy.com
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      6 hours ago

      This is 100% right, you nailed it.

      The article above even mentions that Take Two’s stock dropped.

      In the immediate wake of [Project Genie’s] announcement, the share prices of a handful of companies, including game engine maker Unity and Grand Theft Auto 6 publisher Take-Two Interactive, took a notable tumble.

      This is an attempt to stop the slide for the benefit of their shareholders.

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