The avatar, created to deter young people from extremism, has been subverted and is breaking out of niche online silos

Her name is Amelia, a purple-haired “goth girl” who proudly carries a mini union flag and appears to have a penchant for racism.

If you are unfamiliar with Amelia, the chances are you will soon encounter one viral meme or another inspired by her on Facebook or X, where her reputation is growing.

Videos of Amelia typically feature her walking through London, or the House of Commons, declaring her love for England and warning of the dangers of “militant Muslims” or “third-world migrants”. In one clip she is harangued by bearded man in Islamic attire for eating a pork sausage.