He gets in the news constantly by issuing the most reactionary takes. He’s got tons of friends in the corporate sector, because he knows exactly which assholes to lick. And his opposition is physically incapable of turning left, so he can periodically outflank Starmer on real bread-and-butter issues by saying “I’ll expand the NHS! I’ll be tough on the Bad Businesses! I’ll fight for the working class [white people]!” while Labour just stutters and tuts and replies “That wouldn’t be sensible.”