Do you and your human family have interest in sharing an exciting IRL experience supporting your [team of choice] with other human fans at The Big Game? In that case, don the chosen color of your [team of choice] and head to the local [iconic stadium]; Ticketmaster has exciting ticket deals, and soon you and your human family can look as happy and excited as these virtual avatars:

Three screenshots of different emails from Ticketmaster showing the same three people, but with the colours of their clothing changed. The caption beneath follows the formula laid out in the previous paragraph

Ticketmaster’s personalized AI slop ads are a glimpse at the future of social media advertising, a harbinger of system that Mark Zuckerberg described last week in a Meta earnings call. This future is one where AI is used both for ad targeting and for ad generation; eventually ads are going to be hyperpersonalized to individual users, further siloing the social media experience: "Advertisers are increasingly just going to be able to give us a business objective and give us a credit card or bank account, and have the AI system basically figure out everything else that’s necessary, including generating video or different types of creative that might resonate with different people that are personalized in different ways, finding who the right customers are,” Zuckerberg said.

    • Blackmist@feddit.uk
      link
      fedilink
      English
      arrow-up
      2
      ·
      18 hours ago

      Have you seen daytime TV? It’s a sea of ads for shite you’d never want, and if you have no money for the shite, there’s ads for loans as well.

      • Binturong@lemmy.ca
        link
        fedilink
        English
        arrow-up
        1
        ·
        2 hours ago

        Not in years, I avoid that shit like cancer, I feel physical pain when I’m sitting through ads. Can’t say I’m at all surprised.

    • AA5B@lemmy.world
      link
      fedilink
      English
      arrow-up
      7
      ·
      edit-2
      1 day ago

      If current “personalized ” advertising is any indication, the new ai ads will push

      • whatever you most recently bought
      • gambling
      • something relevant to whatever demographic it’s hallucinating

      But it will never do something useful like advertise things you’re searching for

      • Binturong@lemmy.ca
        link
        fedilink
        English
        arrow-up
        1
        ·
        2 hours ago

        Crazy how much money is flooding into something so absurd on its face. You nailed the gambling part especially, looks like they’re not even waiting for the AIs to develop to flood that junk on every available platform and visible surface. There should be laws against it honestly, gambling addiction is absolutely ruinous.

      • YiddishMcSquidish@lemmy.today
        link
        fedilink
        English
        arrow-up
        3
        ·
        1 day ago

        I had to Google a tech problem recently. The Internet is officially dead. I should just start a gambling website and at least be comfortable in my remaining years.