

It is worth noting that you can already beat meat on price with things like beans, lentils, chickpeas, etc. Plant-based meats specifically are just more expensive because they’re building the economies of scale and putting some of their research costs into the price. Plant-based meats are also already cheaper than animal meats in some parts of the world
But yes, once that becomes much prevalent, sales will likely increase substantially
As a related note: this is also encouraging that a number of coffee chains are now dropping their non-dairy milk up charges after pressure from activists. Once they got Starbucks to do so, it’s spread to tons of chains. Even the worst plant milks are way better across all environmental metrics compared to dairy (yes even water weighted by scarcity), so it’s going to be good for the environment
For the moment in the current AI boom, but not expected to in the long run. Just make the progress less fast. Still not ideal, of course, but don’t get into the mindset that we can’t make any progress at all when we still can and are doing so
From the article