I think what you really mean is brains are not numeric. It’s the “digit” part that is objectionable, not the “binary” part, which as an adjective for “digit” just means a way of encoding a portion of a number.
But in the end it’s a semantic argument that really doesn’t have a lot to do with the thesis.
You don’t necessarily start losing people. Every commercial medium is like this. Seeking commercial success comes with an avalanche of self-censorship and cargo cultism. You’re casting the widest possible net and the product that you produce is only evaluated in terms of revenue. Unfortunately, certain kinds of really bad art sell very well.