

I agree, but I understand the temptation. It can take your company from 0 to 100 almost instantly, since you have the budget to hire social media and SEO experts to take you to that magical “viral” status. Not doing this often means toiling in obscurity and never going anywhere. If you do manage to make enough money for your whole team to quit their day jobs, then it almost certainly took longer.
Quick and easy path leads to the Dark Side.
They charged the American double and it still felt like a bargain.