

Sorry, are you saying other people should be allowed to “put down” someone whenever they decide it’s mercy? Are you applying your example about putting down pets directly to humans?
You know who had a big euthanasia program? The Nazis. They murdered people who were unworthy to live. They killed (among many groups of people) people born with disabilities and justified it as “mercy”.
I think you meam something else so please be careful what you are writing. It’s easily misunderstood.
That happens when a brand is about one person. Musk made Tesla all about himSelf. In a way he was the product - you could buy his cool car. Be a part of the company with that cool weird funny CEO. He posts memes just like you!!! Loom at his funny flamethrower! How random! Hahaha! He would also lie about so many features that nobody could actually believe it was a lie (full self driving next year™, battery range etc). So they still went ahead and bought it - and had a lot of sunken cost associated to his cool image.
But oh no! It turns out the guy is actually an asshole, a racist, likes nazis, is an delusional and unpredictable drug addict, not that smart, born with money from aparthheit-enabled-exploitation - who could’ve known!?!?
now people don’t like him, so they stop buying his product.