“What do I care for your suffering? Pain, even agony, is no more than information before the senses, data fed to the computer of the mind. The lesson is simple: you have received the information, now act on it. Take control of the input and you shall become master of the output.”

Sheng-Ji Yang, Alpha Centauri

Apple TV most certainly collects information too…

Not really. Ads aren’t gonna dissappear, with Mozillas tech, they’d at least be more private than what Google will implement.