I tried one in the store. It’s an amazing experience, the augmented reality is done very well.
The problem is I don’t think there’s any content for it. If it could play 3D movies or games or something, that might be a reason to buy it. But for right now as far as I can tell the main reason to have one is to view 3D photos from an iPhone in actual 3D. And I’m sorry but that’s just not worth $3,500.
The other issue is the competition. Quest 3 is very close in terms of technology, not quite as good but close, and it’s 7x cheaper with a hell of a lot more content available.
Make it $1500 and release enough content that there’s a reason to buy it, and it’ll sell.
They wouldn’t obviously. Especially since VR content is significantly more expensive to develop. But that is an Apple problem to solve. If you want people to buy your $3,500 toy, you have to give them a reason to buy it. Personally if I was going to attract developers I would give them a real sweetheart deal, like for the first two years of the platform the developers keep 95% of the revenue. Yeah that means for 2 years I make no money on software but it also means at the end of two years there will be software to make money on. And make the whole thing bring dead easy to develop on. Have a whole bunch of tools to import existing 3D content or write games or whatever.