Because if slapping yourself in the face doesn’t work, you may as well do it again?

One other thing to try: https://addons.mozilla.org/firefox/addon/video-downloadhelper (presumably also available for other browsers). Then hold shift while you reload the page, and play the media. Chances are extremely good the addon will catch it and start dancing in your toolbar. Open the addon, click the file you want to download, and it should just download.