They have been doing this ever since I can remember. I recall that they allegedly tried to convince the shopper that it is ‘50%’ or ‘80%’ off. A few times I think it was ‘90% off’. Kudos to Quebec for having the courage to investigate and prosecute. I don’t think it will change much, however. Once, I had a clerk tell me ‘Don’t buy it now, tomorrow it will be 50% off’. He showed me the schedule of ‘price reductions’ for it for the next 12 months. If I waited eight weeks, it would be 75% off.
I shop there on the regular and have never encountered this, I actually trust their quality significantly more than other similar stores.
In my area, if you want a $9 tool, you have to push a red button to get some pissed off teen to open the case, then they perp walk you to the front of the store.
I stopped going there after they mounted a set of winter tires on my car and didn’t balance them. The brand has literally become lore in Canada for second best, only frequented by Boomers now.
No problem buying better tools at Princess Auto.