For years, the internet has been shrinking. Not in size, not in data, but in ownership. A vast, decentralized network of personal blogs, forums, and independent communities has been corralled into a handful of paved prison yards controlled by a few massive corporations. Every post, every “friend,” every creative work—
That’s people just sharing their opinion freely. Word of mouth chatter is definitely not the same as advertising or even influencing, though of course they try to be.