I’d love to get some numbers on this because I could believe it’s something like MLP:FiM, the target audience being kids but the main buyers being adults who enjoyed the show (or grew up with the games, in the case of Pokémon), anyway most parents just shell out money if it gets their kids off their back for a couple hours (examples are everywhere) and they don’t even care if it’s appropriate for their kids so I wouldn’t doubt they (or any publisher at this point) could just pump the prices for a mediocre game and sell just as much as they have so far.