So was Moviepass, but while they were operating it was a great deal for the consumer. I wasn’t going to sit that out just because I could see that they were gonna run out of money eventually.
The proper consumer response to these types of models (get them hooked with a great value proposition and then try to squeeze them once they’re in) is just to leave when things get bad. Subscribing to Netflix in 2013 doesn’t mean that I had to keep subscribing through 2023. I could get the benefit of a 2014 subscription and reevaluate each year whether it was worth continuing.
So was Moviepass, but while they were operating it was a great deal for the consumer. I wasn’t going to sit that out just because I could see that they were gonna run out of money eventually.
The proper consumer response to these types of models (get them hooked with a great value proposition and then try to squeeze them once they’re in) is just to leave when things get bad. Subscribing to Netflix in 2013 doesn’t mean that I had to keep subscribing through 2023. I could get the benefit of a 2014 subscription and reevaluate each year whether it was worth continuing.