This is very exciting! I have no idea why we keep buying California Reds in Ontario when we can be drinking either Canadian wines or even old world reds from Italy or France.
Why were there provincial barriers to trade in the first place?
For beer: Smaller local microbreweries and vintners are worried they might get pushed out on sales and shelf space to more famous brands and producing areas, e.g. Okanagan, Montréal, Niagara, Vancouver, Toronto taking over Winnipeg, Quebec City, Halifax, St. John’s, etc.
Other things, some things provinces are worried about competition, from places with lower tax or looser unionization rules.
Some were just that each province was asked to legislate each thing independently, so they never really consulted each other and came up with different solutions for the same aim. Ex. Hours of Service rules, car safety, professional licensing.
Some are worried about language laws (particularly French and official Indigenous languages in soms provinces).
Good explanation, I had the same question as OP. I think at the end of the day people will still pay for a product that is more expensive if they can afford it and prefer it so I think what we are doing here is a great move. Especially because…
Fuck trump.
